Upholstery Classics

Introduction

Introduction

Introduction

Durable, high-quality fabrics designed to withstand wear and tear, ideal for furniture upholstery and sturdy accessories

Durable, high-quality fabrics designed to withstand wear and tear, ideal for furniture upholstery and sturdy accessories

Durable, high-quality fabrics designed to withstand wear and tear, ideal for furniture upholstery and sturdy accessories

Credits

Credits

Credits

Creative Director :

Natalie Kim

Brand Designer :

Sewan York

Web Designer :

Anudi Ranathunga

Designer :

Lyon ilak

The Challenge

The Challenge

The Challenge

Translating a Distinct Architectural Philosophy into a Visual Identity and Digital Experience

Translating a Distinct Architectural Philosophy into a Visual Identity and Digital Experience

Translating a Distinct Architectural Philosophy into a Visual Identity and Digital Experience

We understand that true artistry is precise and conceptually driven. We provide sleek, high-quality textiles and a simple-to-use platform that perfectly matches the strength and sophisticated aesthetic of top designers, making project documentation and material sourcing seamless.

Our Solution

Our Solution

Our Solution

Designing a Brutalist-Inspired Identity and Portfolio Experience That Embodies Structural Precision

Designing a Brutalist-Inspired Identity and Portfolio Experience That Embodies Structural Precision

Designing a Brutalist-Inspired Identity and Portfolio Experience That Embodies Structural Precision

We created a bold, type-forward identity system inspired by architecture itself — geometric, grid-aligned, and unapologetically minimal. The website followed suit: a modular layout, high-contrast palette, and custom photography showcasing light, form, and texture. Every design decision was grounded in clarity and restraint, allowing Krona’s work to remain the hero.

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

We understand that true artistry is precise and conceptually driven. We provide sleek, high-quality textiles and a simple-to-use platform that perfectly matches the strength and sophisticated aesthetic of top designers, making project documentation and material sourcing seamless.

“We’ve worked with other agencies before, but the attention to detail and design thinking here was on another level.”

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”

— Raymond T.

Jason M.

Jason M.

Marketing Director at Krona

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